The new season of F1, Formula One World Championship is back. The 2008 grand opens in Melbourne, Australia, and the Round 2 will be hosted in Malaysia, Sepang International Circuit (SIC) from 21st. to 23rd.March..
SIC will work closely with Tourism Malaysia, Kuala Lumpur City Hall and the Ministry of Federal Territory to turn Kuala Lumpur into a city of festivals. SIC targeted to attract 125,000 spectators to this year F1 event. This target is possible to achieve, because last year they had managed to capture about 115,000 spectators. One of the strategy is to target on foreign spectators from Singapore. In last year, the Singapore market had contributed not less than 20,000 spectators, and this year SIC intend to rise it to not less than 
50,000 Singapore spectators. In order to promote the event to more Singaporean, SIC had run concentrate road show and continous promotion in Malacca and Johor Baru city. Where this two cities are popular spots for weekend retreats among Singaporeans.
Organised since 1999, the Formula One Petronas Malaysian Grand Prix is more than just a race for Malaysia as it has become an effective promotion of Malaysia in the international arena, especially as a tourist destination.
To get more cover stories about F1 2008 in Malaysia, you may visit to below webpage:-
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